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There are unexpected gems in this design storybook: logos with hidden kiwis, a logo that suddenly materialised in three-tonne steel form, and the logo that caught your eye every time you go to the chippy.

More Marks of Identity extends the story of some of the best of Aotearoa’s brand work into the last two decades of the twentieth century. Like all great design, it makes you see the ordinary with fresh eyes.

More Marks of Identity: New Zealand Logos 1980–2000

  • Softbound book

    120 pages


    Published October 2023

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