From a remarkable design that never saw the light of day to the late-night inspiration that became the unmistakeable ZIP brand, this book presents a tight account of the best of modern logo design in New Zealand. 
 
Marks of Identity contains over 50 logos from New Zealand’s top graphic designers in the boom years of the 1960s and 1970s. This puts modernist design front and centre, in a neat package of technical insight and on-the-spot recollection.